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SHEIN is an international fashion and lifestyle e-tailer focused on making fashion accessible to a broad audience. The company uses on-demand production technology to connect suppliers with a flexible supply chain. This minimizes inventory waste and allows it to offer a wide range of affordable products to customers in over 150 countries.
Since its founding in 2012, SHEIN has focused on disrupting traditional choices in the fashion industry, where companies often had to choose between a wide assortment and reducing inventory and waste. By deploying innovative processes and technologies, the company is positioning itself as a pioneer in creating a more sustainable and efficient fashion ecosystem.
The customer is at the heart of SHEIN’s business model. In less than ten years, the company has grown to nearly 10,000 employees worldwide. With a digital-first approach, SHEIN reaches consumers through mobile devices, online channels, and social media. Its shopping app is now one of the most widely used shopping platforms worldwide. By combining content, community and a streamlined online shopping experience, the company is able to retain customers for the long term.
