Pandora is an American music streaming service founded in 2000. The service is best known for its personalized internet radio feature, which automatically creates playlists based on the user’s music preferences. This is done using the Music Genome Project, an algorithm that analyzes songs based on hundreds of characteristics.
Pandora has three subscription plans: a free version with ads and limited skip options, Pandora Plus with ad-free listening and offline capabilities, and Pandora Premium, which allows users to choose songs on-demand, similar to Spotify and Apple Music. The service is only available in the United States and is integrated with various devices, including smartphones, tablets, smart TVs, and car audio systems. Despite its limited international availability, Pandora remains popular in the US for its personalized radio experience.