Kia is a South Korean car brand that has grown strongly in popularity in recent decades, especially in Europe and North America. The brand started as a manufacturer of bicycles and motorcycles, but now focuses entirely on cars. Kia is known for its solid and affordable vehicles, with an emphasis on ease of use and a good price-quality ratio.

In recent years, Kia has paid a lot of attention to improving the design and appearance of their models. The brand now exudes a modern, fresh and reliable impression. Kia also often scores high in the areas of warranty and customer satisfaction, which contributes to the confidence of buyers.

Kia actively responds to changes in the automotive industry, such as electric propulsion and smart technologies, but at the same time sticks to simple and accessible solutions. The brand appeals to a wide audience, from young families to business drivers, and continues to develop as a permanent value on the global car market.