Juventus is a club from Turin and the most successful in Italy. Known for its black and white shirts and nickname “La Vecchia Signora” (The Old Lady), Juve dominated the Serie A for many years. The club has a businesslike, winning mentality and a huge following throughout Italy.
Juventus stands for organization, strength and experience. The board works like a business, with a focus on results over spectacle. The club has always attracted big names and played a leading role in both the Serie A and the Champions League for many years.
The rivalry with clubs such as Inter, Milan, Roma and especially Napoli is intense. Juve is admired and hated. The fans expect to win, always. The club has become great through structure, discipline and always looking for the advantage, on and off the field.
