HelloFresh is a meal delivery service that focuses on delivering ready-made recipes with all the ingredients you need to prepare a meal yourself. Instead of completely ready-made meals, HelloFresh offers the ingredients for meals that you cook yourself at home. The recipes are easy to follow and the ingredients are packaged in exactly the right quantities, so that you don’t waste any food.
You choose your meals via their app or website and receive a box with fresh ingredients for the dishes you select each week. The meals range from quick weekday meals to more elaborate dishes, depending on the subscription you choose. The selection is often varied, with options for meat, fish, vegetarian, and sometimes even vegan.
HelloFresh focuses on convenience for people who want to cook, but don’t have the time or inclination to go to the supermarket. You get the benefits of cooking yourself without the hassle of planning or shopping. The price per meal is usually a little higher than if you were to buy it yourself in the supermarket, but the convenience and freshness of the ingredients make it attractive to many people.