Parler is a social media platform that launched in 2018 with the aim of providing an alternative to established networks such as Twitter and Facebook. It bills itself as a place for free speech, with minimal moderation and fewer restrictions on content.

The platform became popular among conservative and right-wing users, particularly in the United States, who felt their voices were being suppressed or censored on other social networks. As a result, Parler quickly gained popularity and grew to millions of users in a short period of time, fueled by political unrest and public debate over the role of social media in restricting certain opinions.