PLUS is a Dutch supermarket chain known for its focus on quality, service and sustainability. The stores can be found in villages and cities throughout the Netherlands. PLUS focuses on a wide range of fresh products, such as vegetables, fruit, meat and bread, and also offers a wide selection of private label and A-brand products.

The supermarket is known for its customer friendliness and has won several awards for the best service. Sustainability also plays a major role in the formula: PLUS works together with farmers and suppliers to offer honest and responsible products, such as Fairtrade coffee and organic meat.