Aldi is a German supermarket chain known for its low prices and simple store formula. The company was founded in 1946 by brothers Karl and Theo Albrecht. The name Aldi is a combination of “Albrecht” and “Diskont”.
Aldi is divided into two separate companies: Aldi Nord and Aldi Süd, each with their own areas and stores, also internationally. The branches of Aldi Nord are active in the Netherlands. The stores usually have a sober appearance and a limited range, which allows them to work efficiently and keep prices low.
Aldi’s range consists mainly of private labels, but also of temporary promotions and seasonal products. The store is known for its so-called “Aldi offers” – products that are only available for a limited time, often non-food such as tools, clothing or kitchen appliances.
Aldi focuses on customers who are looking for solid products at a low price, without any fuss. So you won’t find any fancy shelves or background music, but you will find full crates, fast checkouts and great offers.