Crisp is an online supermarket that focuses on fresh, high-quality and often local products. The difference with regular supermarkets or flash delivery services is that Crisp mainly focuses on good food: think of freshly baked bread, seasonal vegetables, fish from the fish market, meat from the butcher, and dairy from the farmer.

You order via the app, and they deliver the groceries at a time of your choosing – usually the next day. Unlike flash delivery services such as Getir or Gorillas, Crisp is not about speed, but about quality and origin. Everything comes directly from the source: farmers, growers, bakers and makers.

Crisp is especially popular with people who value good and fresh food, but do not have the time (or inclination) to go to multiple specialty stores. The prices are slightly higher than in the regular supermarket, but the focus is on taste, freshness and sustainability.